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Sales Presentation CD-ROM >> Introduction


Project Director: Ken Press

More help. Greater choice. The power of the Rock.


    Strategy: I created this CD-based presentation to help Prudential's institutional sales force demonstrate Prudential's 401(k), 403(b) and 457 retirement plan capabilities.

    Results: In the year the sales tool was introduced, Prudential's sales rose 150%.

    Functionality: The multimedia CD includes videos, a website demo and an interactive timeline. There is also a utility that both customizes the presentation with information about the prospect and allows the Sales Directors to choose from 125 screens.

    The first four slides demonstrate the customization utility.

    The next eight slides demonstrate the presentation itself.


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