combined site
MSDW Website Integration Project>> Creative Brief


Project Lead: Ken Press, Vice President

Interactive Agency: Online Focus


Morgan Stanley Dean Witter Website Integration Project

    Strategy
    Using best-of-breed approach, combine Dean Witter full-service website and Morgan Stanley Online self-directed investor website in six months.

    Results
    Prototype front-end delivered on-time and on-budget.

    Functionality
    Fully transactional website lets customers personalize website, find account information, trade and research stocks and other financial instruments.

    Next
    Page 2 Screengrab of the homepage

    Page 3 Detailed Quote Page

    Page 4 Holdings Page


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