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MSDW Website Integration Project>>
Creative Brief |
Project Lead: Ken Press, Vice President
Interactive Agency: Online Focus
Morgan Stanley Dean Witter Website Integration Project
Strategy
Using best-of-breed approach, combine Dean Witter full-service website and Morgan Stanley Online self-directed investor website in six months.
Results
Prototype front-end delivered on-time and on-budget.
Functionality
Fully transactional website lets customers personalize website, find account information, trade and research stocks and other financial instruments.
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Page 2 Screengrab of the homepage
Page 3 Detailed Quote Page
Page 4 Holdings Page
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